Essentially, Google wants to make sure that the title fits with the content on the page. When you create pages on your site, it’s crucial that your keyword matches the content on your page. It’s an important part of on-page SEO and it will influence how your page ranks. The user experience (UX) of a website can mean different things to different people. But in SEO, the UX of a page or website refers especially to its usability.

Create Helpful Content for Your Audience

If you follow traditional image SEO techniques, there is a huge chance you are stripping your images of EXIF data. You can sprinkle them throughout the images on your page but don’t stuff them. The official line from Google is that bounce rate doesn’t affect rankings. Dwell Time is the amount of time someone spends on your page consuming your content after finding you through search results. This will make sure the content easy on the eye and easy for a reader to work their way through.

Optimize your title tag and meta description

Before publishing any content on your website, you need to understand SEO Anomaly what type of content users want to see for a given search query. In this post, you’ll learn everything there is to know about on-page SEO. Follow these techniques whenever you publish a new post and improve your search engine rankings. You can increase average pages per session with relevant internal linking, (e.g. related posts/products links), a compelling copy which keeps the reader engaged and overall UX. So tracking the traffic that comes from search engines is something you should do all the time to see the overall progress of your SEO activities. If you make any specific on-page SEO changes, make an annotation in the tracking to see whether it has any impact on the rankings.

Duplicate product URLs are something of a legacy issue – most modern Shopify themes don’t use “product within collection” URLs, precisely because they’re bad for SEO. And if the product is included in more than one collection, it’ll have different URLs for each. Every part of your website plays a role in your overall SEO performance, and that includes orphan pages.

Our audit also reviews other important factors to your site’s SEO, including off-page SEO. Making the necessary updates to both the off and on-page elements is a powerful way to boost your search rankings. At Stellar SEO, we aim to help your brand rank higher based on your company goals.

• By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results.
• Your title should be concise yet descriptive, giving both users and search engines a clear understanding of what the page is about.
• Could you replace any links or move a link to help guide someone to the next page?
• You can also use the Keyword Magic Tool from Semrush to find question keywords.